In a move sure to pay off, @MittRomney embraces his record at Bain Capital in a Wall Street Journal article. @WSJ

John_hancock_panorama

Mitt Romney has taken more than his share of flack for his connection at Bain Capital. As the Republican National Convention prepares to declare him an official candidate, Romney starts a new meme in his campaign. "Yes, I am responsible for Bain Capital and I am proud of that record". As most of the memes in Romney's campaigns have started, Romney kicks this meme off in the highly visible pages of the Wall Street Journal.

He shouldn't have waited, but even though he comes late to the conversation with this declaration, it is an example of this idea from Romney's article.

"The experience taught me that when you see a problem, run toward it or it will only get worse." Romney is clearly running into the Bain Capital flackmasters range, and his public relations team have provided a suit of Teflon.

Proceeding in the manner of a Harvard School of Business case studies course, Romney know is happy to say that with Bain Capital, he "built these".

Staples  http://www.staples.com/
Bright Horizons /http://www.brookstone.com/
Brookstone  http://promotions.brighthorizons.com
Wesley Jessen http://www.1800contacts.com/
Accuride http://www.accuridecorp.com/
Steel Dynamics  http://www.steeldynamics.com/
Damon

I see that Damon is a hot spot that Romney daringly discusses in his Wall Street Journal article. Damon is another place where the flakmasters are firing salvos. Damon, if I am to believe the web traffic, was fined for submitting unnecessary medical tests to boost revenue. Romney says he was duly diligent and investigated the matter before the issue blew up.

Bain Capital had a good track record in many of its business projects.

http://online.wsj.com/article/SB10000872396390444270404577605140607907860.html?mod=googlenews_wsj

No more banning Bain from the conversation:

http://www.baincapital.com/


Photography Credit:

John Hancock Panorama
Date 8 June 2010
Author RhythmicQuietude